In the printing and packaging arena, soft-touch pacakging has great importance. The softer and velvety texture maximizes the luxury feel, enhances product appeal, and improves customer satisfaction.
Soft touch lamination bestows an instant velvet-like texture to the printed products and at the same time, it adds a protective layer on the printings, ensuring the safety of the printed products. The appealing surfaces boost product display and encourage customers to feel the product.
Soft-touch lamination and coating are used to improve the packaging of luxury products. They are durable, appealing, branded, and luxurious.
Let us delve into the blog to know more about soft-touch lamination.
What is Soft Touch Lamination?
Soft touch lamination is a printing technique that adds a thin and durable polyester film to printed materials to create a velvety and moisture-resistant surface. It works magic for packaging boxes, adding soft, comforting, and secure properties to the boxes.
Soft touch lamination offers a breeze of luxurious printing with properties of soft touch, fingerprint resistance, and durability. Its use makes the products more sophisticated and long-lasting.
Perks of Using Soft Touch Lamination
With a soft touch lamination, you are not just putting extra cost into your packaging boxes. Its use ensures a high-end experience. It gives your product a rich, velvety finish that roars luxury.
Soft touch lamination also protects your materials from fingerprints, scratches, and, stains. Moreover, it gives a memorable experience to the customers, a rich sense, and quality branding opportunities.
What Is Soft Touch Coating?
Users are sometimes confused between soft-touch laminations and coatings. Soft touch coating is an affordable option than soft touch lamination but provides the same type of luxury and velvet texture.
It is applied with UV light and gives a soft and extra film layer. It is a quick, affordable, and time-saving technique, resisting scuffs and fingerprints for a more branded appearance.
Comparison of Soft Touch Lamination and Soft Touch Coating
You would be thinking what is the real difference between soft-touch coating and soft-touch laminations? Why is there a need to have two options having the same purpose?
Soft touch lamination is a better yet costly option. It offers extra durability and protection for packaged goods. Being expensive, it provides a premium finish.
While soft-touch coating is quick, affordable, and perfect for retail-ready packaging. It also provides a luxurious matte finish. But soft touch lamination adds a layer of toughness and durability. Whereas, soft touch coating shines in its simplicity and cost-efficiency.
Soft Touch Laminations vs. Other Laminations
Comparing soft-touch lamination and glossy lamination, the gloss gives a shiny finish, and soft-touch lamination offers subtle sophistication.
Matte lamination is a non-reflective finish that offers a professional look. But lacks the velvety feel of a soft touch lamination. Matte lamination is clean and sharp. But, the soft touch lamination is of the finest quality, elegant, memorable, and hard to resist.
Among all, the winner is soft touch lamination, providing the finest quality.
Read Also: A Detailed Insight into Aqueous Coating
Soft Touch Lamination Film and Machines
Thinking about how soft lamination is added, what film is used, and about its machines? Let us learn about it.
Soft touch lamination uses BOPP (biaxially oriented polypropylene) films. It comes in various thicknesses to suit different needs.
Specialized lamination machines are used to add a soft touch lamination to the printed products. Their heat activates the glue on the film and bonds it to the printed material. Then, the film ensures a durable adn velvety finish. Soft touch lamination machines never show any errors and complete the process in a breeze.
Limits of Soft Touch Lamination
Like every other thing, soft-touch lamination also has limits and considerations. It comes at a higher cost than other laminations. It slightly mutes vibrant colors, making them appear slightly dull. Mainly, the added thickness impacts weight and dimension. And it makes the binding process somehow harder.
To conclude, soft touch lamination adds luxury of the finest quality at the cost of minute limitations.
What to use then?
If your product needs to travel or shipping, go with soft-touch lamination. If it's for shelf appeal, the soft touch coating will do just fine.
Conclusion
Soft touch lamination is a printing technique that adds velvet texture to printed packaging, increases its durability, and makes it more long-lasting. It is the best of all laminations. At Your Box Packaging, we create custom boxes with soft-touch lamination for more branded and enhanced luxury packaging. Do contact us to get your desired packaging with a quality soft touch at wholesale service and free shipping.
